Middle Atlantic PGA Section and Silvercrest Asset Management Group Partner to Create the Silvercrest Cup

Middle Atlantic PGA Section and Silvercrest Asset Management Group Partner to Create the Silvercrest Cup to Reward Playing Excellence & Support Local Foundations

The Silvercrest Cup tournament series includes four qualifying events for Middle Atlantic PGA Professionals and will culminate in a  $30,000 Silvercrest Cup final at Hermitage Country Club

Stafford, Va. (February 22, 2023) — The Middle Atlantic PGA Section (MAPGA), one of the PGA of America’s forty-one geographical managing entities, and Silvercrest Asset Management Group, an investment advisor providing asset management and family office services to high net-worth individuals and select institutional investors, have partnered to create the Silvercrest Cup, a new tournament series for Middle Atlantic PGA Professionals. 

Beginning this season, the series will include four qualifying events for Middle Atlantic PGA Professionals and will culminate in a $30,000 Silvercrest Cup final hosted at the prestigious Hermitage Country Club in Richmond, Va. The Silvercrest Cup champion is set to receive $15,000, one of the most lucrative winner’s checks on the Section’s tournament calendar. In addition to the final purse, each qualifying event will include a bonus pool of $5,000, to be shared between each qualifier’s champion and runner-up. 

While the Silvercrest Cup rewards the playing excellence of Middle Atlantic PGA Professionals and top amateurs, the series will also provide significant donations to local foundations, including the Middle Atlantic PGA Section’s 501(c)(3) charitable foundation, PGA REACH Middle Atlantic. 

“We’re thrilled to add the Silvercrest Cup tournament series to the Middle Atlantic PGA Section lineup. We are grateful to partner with Silvercrest Asset Management Group for the opportunities they provide to our PGA Professionals and Foundations,” said Section Executive Director Jon Guhl. “Silvercrest values and appreciates the dedication and hard work of our PGA Members, shown through their investment in them and the industry’s future, beginning at the local level.” 

Silvercrest Chairman and CEO Richard R. Hough III said, “Silvercrest Asset Management Group believes in giving back to the communities we live and work in. It is extremely rewarding to recognize and assist those who share our beliefs. PGA Professionals share the same attributes for success and giving back that Silvercrest believes in,” he continued. “Their dedication to the game of golf and the members of the clubs they unselfishly serve is unmatched in any other sport.” 

Fifty-four MAPGA Professionals will earn their place in the 2023 Silvercrest Cup final via a points system drawn from their performance in each qualifying event; the top five amateurs from the Virginia State Golf Association (VSGA) and Maryland State Golf Association (MSGA) player of the year lists will also be invited to compete.

About Silvercrest Asset Management Group

Silvercrest Asset Management Group was founded in April 2002 by a group of highly experienced investment professionals with the goal of creating a firm dedicated to serving individuals, families, and select institutions with significant financial assets. Since its inception, Silvercrest has nurtured an entrepreneurial, collegial, and action-oriented business culture with a client-first ethos that has led to a 98% client retention rate. Our dedication to serving our clients’ needs and providing institutional quality asset management capabilities to the marketplace has allowed Silvercrest to prosper and grow.  Over the past twenty years, we’ve grown to a diverse organization with over 150 employees from various backgrounds in offices around the country, and today, we manage over $20 billion dollars in assets on behalf of our clients.

About the Middle Atlantic PGA Section 

The Middle Atlantic PGA Section (MAPGA), located in Stafford, Virginia, is one of forty-one Sections of The Professional Golfers’ Association of America (PGA), headquartered in Frisco, Texas. The MAPGA has been a part of The PGA since 1925 and consists of over 1,100 members and apprentices in Maryland, Virginia, the District of Columbia, and small portions of Pennsylvania and West Virginia. Over 900,000 golfers play more than 16.5 million rounds of golf a season in the Middle Atlantic region. As player development remains a driving force in the golf industry, the MAPGA provides a wide variety of programs and assistance to support its members who teach the game, promote goodwill, and share the game’s values with their golfing customers and communities. MAPGA Professionals assist in raising over $6 million annually for local charities.