About Aaron Palen, PGA
Public Merchandiser of the Year
Recognizes PGA Professionals who have demonstrated superior skills as merchandisers in the promotion of golf. Awarded for excellence in golf shop operations in three categories: Private, Resort and Public/Municipal/Military/Semi-Private. Candidates are judged on merchandising performance, details and innovation, displays, merchandising techniques, inventory mix, shop operations, merchandising philosophy, and staff training.