RECOGNIZES PGA PROFESSIONALS WHO HAVE DEMONSTRATED SUPERIOR SKILLS AS MERCHANDISERS IN THE PROMOTION OF GOLF. AWARDED FOR EXCELLENCE IN GOLF SHOP OPERATIONS IN THREE CATEGORIES: PRIVATE, RESORT AND PUBLIC/MUNICIPAL/MILITARY/SEMI-PRIVATE. CANDIDATES ARE JUDGED ON MERCHANDISING PERFORMANCE, DETAILS AND INNOVATION, DISPLAYS, MERCHANDISING TECHNIQUES, INVENTORY MIX, SHOP OPERATIONS, MERCHANDISING PHILOSOPHY, AND STAFF TRAINING.
