RECOGNIZES PGA PROFESSIONALS WHO HAVE DEMONSTRATED SUPERIOR SKILLS AS MERCHANDISERS IN THE PROMOTION OF GOLF.  AWARDED FOR EXCELLENCE IN GOLF SHOP OPERATIONS IN THREE CATEGORIES:  PRIVATE, RESORT AND PUBLIC/MUNICIPAL/MILITARY/SEMI-PRIVATE.  CANDIDATES ARE JUDGED ON MERCHANDISING PERFORMANCE, DETAILS AND INNOVATION, DISPLAYS, MERCHANDISING TECHNIQUES, INVENTORY MIX, SHOP OPERATIONS, MERCHANDISING PHILOSOPHY, AND STAFF TRAINING.

2006
Kieron Mooney

2005
Michael West

2004
Richard Runyon

2003
Buddy Sass

2002
Steve Loomis

1999
Trent Wright

1998
Michael Bennett

1997
Allen Harris

1996
Billy McBride

1995
Jeffery Staton

1994
Trent Wright

1993
Andy Loving

1992
Bill Horney

1991
Mark Hermann

1990
Jennings House

1989
Bill Horney

1983
Tim McCoy

1982
Jennings House

1981
Mark Herrmann

1980
John Bass