RECOGNIZES PGA PROFESSIONALS WHO HAVE DEMONSTRATED SUPERIOR SKILLS AS MERCHANDISERS IN THE PROMOTION OF GOLF.  AWARDED FOR EXCELLENCE IN GOLF SHOP OPERATIONS IN THREE CATEGORIES:  PRIVATE, RESORT AND PUBLIC/MUNICIPAL/MILITARY/SEMI-PRIVATE.  CANDIDATES ARE JUDGED ON MERCHANDISING PERFORMANCE, DETAILS AND INNOVATION, DISPLAYS, MERCHANDISING TECHNIQUES, INVENTORY MIX, SHOP OPERATIONS, MERCHANDISING PHILOSOPHY, AND STAFF TRAINING.

1999
John Lyberger

1997
Rocky Fryar

1996
Steve Danielson

1995
Roger Mack

1994
David Althaus

1993
Melvin Rowe

1992
Glenn Brown

1991
Tommy Wine

1990
Butch Liebler

1989
Bill Clarke

1988
Jim Folks

1987
Coleman Plecker

1986
Quin Sullivan

1983
Don Saylor

1982
Hank Majewski

1981
Melvin Rowe

1980
John E. Snyder Jr.