RECOGNIZES PGA PROFESSIONALS WHO HAVE DEMONSTRATED SUPERIOR SKILLS AS MERCHANDISERS IN THE PROMOTION OF GOLF.  AWARDED FOR EXCELLENCE IN GOLF SHOP OPERATIONS IN THREE CATEGORIES:  PRIVATE, RESORT AND PUBLIC/MUNICIPAL/MILITARY/SEMI-PRIVATE.  CANDIDATES ARE JUDGED ON MERCHANDISING PERFORMANCE, DETAILS AND INNOVATION, DISPLAYS, MERCHANDISING TECHNIQUES, INVENTORY MIX, SHOP OPERATIONS, MERCHANDISING PHILOSOPHY, AND STAFF TRAINING.

2019
Ted Pogorelc

2018
Jay Dufty

2013
David Dorn

2011
Bob Dolan

2010
Greg Stark

2006
Craig Hamlet

2005
John Madden II

2004
Jim Fitzgerald

2003
Robert Fikac

2002
Kevin Taylor

1999
John Lyberger

1997
Rocky Fryar

1996
Steve Danielson

1995
Roger Mack

1994
David Althaus

1993
Melvin Rowe

1992
Glenn Brown

1991
Tommy Wine

1990
Butch Liebler

1989
Bill Clarke

1988
Jim Folks

1987
Coleman Plecker

1986
Quin Sullivan

1983
Don Saylor

1982
Hank Majewski

1981
Melvin Rowe

1980
John E. Snyder Jr.